My Magic Mud Whitening Toothpaste is the first toothpaste to combine activated coconut shell charcoal and bentonite clay. It is made with smart and wholesome ingredients and is fluoride-free, non-GMO, and Natural Cosmetics Standard certified.
Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile!
Deliciously flavoured in Wintergreen, this toothpaste has an invigorating aroma that will get your day started right. The smooth texture and delectable taste will make you forget you're using a natural toothpaste.
Distilled Water, Diatomaceous Earth, Non-GMO Xylitol, Bentonite Clay, Coconut Oil*, Activated Coconut Shell Charcoal, Wintergreen Oil*, Citric Acid*, Grapefruit Seed Extract, Sweet Orange Oil*, Potassium Sorbate, Rosemary Oil*, Stevia*, Tea Tree Oil*, Vanilla Extract*, Xanthan Gum
*Certified Organic Ingredients